Apple Al Maryah Island
Flagship store launch in Abu Dhabi
Concept + Design + Art Direction
Drawing inspiration from the rich cultural heritage of pearl diving in the Emirate, the flagship Apple store in Abu Dhabi emerges as a true 'pearl of creativity'. Perched above tranquil cascading waters, this Apple Store is also a destination that treats visitors to picturesque shoreline views within the heart of Abu Dhabi.
I collaborated closely with the Marcom team to conceptualise and execute a compelling store launch campaign. This involved creating the campaign design concept, illustrating the graphics, and overseeing the campaign's design rollout.
Client: Apple Marcom Middle East