I am an independent Creative with over two decades of industry experience. My expertise encompasses all aspects of brand building, including brand strategy, design and illustration, art direction, typography, system development, implementation, and brand guardianship. I've led design teams and managed large-scale brand and marketing campaign roll-outs while remaining hands-on in my design work. My bilingual design and communication skills (English and Arabic) have been highly valuable in my career. Now based in the UK, I continue to work with Middle East-based clients and agencies alike while expanding my network in Europe and the UK.

CV is available upon request.