Zero6 Mall
Creating a leisure and shopping destination brand
Concept + Brand Design + Guidelines
Zero6 is one of the earliest flagship developments by the Alef Group, a premier developer of lifestyle communities and destinations, in Sharjah, UAE. The name is derived from the area code for the Emirate of Sharjah, 06.
As Design Director, I worked closely with the strategy team to craft a comprehensive design brief and concept. My responsibilities encompassed the creation of the brand's identity and the development of a cohesive visual language, culminating in the formulation of brand guidelines.
It's important to highlight that Zero6 has maintained its visual identity since its inception, a testament to the enduring strength and relevance of its brand image.
Agency: Brand Union