MadeByNative
Creating and managing a luxury leather brand
Brand Design + Brand Management
Established in 2014 within the vibrant landscape of Dubai, MadeByNative embarked on a remarkable journey within the UAE until 2018. With an unwavering commitment to craftsmanship, each product was meticulously hand-cut, hand-stitched, and impeccably finished, utilising naturally tanned European leather. Nestled within a modest atelier in the artistic enclave of Al Quoz, Dubai, MadeByNative emerged as a distinct brand, carving its niche in the leather goods realm, championing the ethos of slow fashion and fostering a genuine reverence for authentic handmade craftsmanship.
As Creative Director and founding partner at MadeByNative, I had the honor of conceiving and shaping the brand's visual identity from its inception. My role was multifaceted, from managing the brand's social media and marketing needs to significantly influencing the design and naming of all leather products.